Intelligent Branding: Crafting Identities in the AI Era

Branding is no longer just about colors and logos it’s about building experiences that adapt, evolve, and connect. This workshop takes you inside the process of creating a powerful brand identity while harnessing AI to enhance every stage, from concept development to audience engagement. Participants will learn how to define a brand’s core essence, translate it into compelling visuals and messages, and integrate AI tools for smarter research, design, and storytelling. Whether you’re a designer, marketer, or entrepreneur, you’ll leave with a clear framework to create brands that resonate today and remain relevant tomorrow.