Building Atomic Habits by Gamification (How to Engineer Addiction)

In this workshop, we’ll explore how game design principles can be applied to sports and fitness apps to build lasting user habits. Drawing from the psychology of motivation and proven gamification techniques, you’ll learn how to design features that keep users engaged, motivated, and coming back for more. From reward loops and progress tracking to social competition and intrinsic motivation, we’ll break down the mechanics that transform casual users into loyal communities. Whether you’re building a sports tech startup or enhancing an existing app, this session will equip you with practical strategies to engineer engagement and drive long-term growth.