Ahmed Raafat is Head of Data & AI Specialist Solutions Architects at AWS UK & Ireland, with over 20 years of experience in technology. He helps leading organisations harness AI, machine learning, cloud, and data to drive innovation and business transformation. A trusted advisor to C-suite leaders, Ahmed works with customers on AI strategy and adoption, helping them turn emerging technologies into practical outcomes at scale.
Sherry is an Egyptian-Canadian Interior Designer, Design Director at GG&Grace International, and Founder of Designability, a consultancy dedicated to accessible and inclusive design. With over 20 years of international experience, she leads hospitality and mixed-use projects that combine design excellence with innovative technologies to create memorable, future-ready guest experiences. A Certified Age-in-Place Specialist and accessibility expert, Sherry is passionate about designing human-centered environments that enhance wellbeing, inclusivity, and operational efficiency. She advocates for integrating innovation, AI-driven design processes, sustainability, and universal design principles to help shape the next generation of hospitality destinations, aligning with Egypt’s vision of becoming a leading global tourism destination.
Mohamed Ramadan is a Cloud Solution Architect at Microsoft with over 16 years of experience in technology, cloud computing, artificial intelligence, and digital transformation. He helps organizations across the Middle East and Africa accelerate innovation through AI, Microsoft 365 Copilot, and intelligent agents. Passionate about making AI practical and accessible, Mohamed regularly leads workshops and advisory engagements focused on helping businesses and individuals harness AI securely and responsibly to drive productivity, creativity, and growth.
Management consultant, executive coach and business Strategist, Entrepreneur Magazine Contributing writer, and podcaster focused on helping businesses and leaders unlock their growth potential and stand out from the competition by developing competitive strategies, streamlining their operations, and growing their commercial capabilities while leading change and transformation initiatives successfully.
In order for entrepreneurs, leaders, and executives to grow and develop their organizations, I draw on my expertise from my multicultural upbringing, diverse work experience, Leadership, strategic thinking, operations, communication, and technical knowledge.
Youssef VP & Director of Strategic Growth, Meska AI | Founder & CEO, RAFI AI Labs Youssef is the VP and Director of Growth at Meska AI, a Cairo-based applied AI education and consulting company with a community of over 2,000 members. He owns the Growth Department, leading corporate B2B training sales, client relationships, and the company's overall growth strategy. Under his leadership, Meska AI has built a corporate training pipeline spanning real estate, FMCG, fintech, and energy sectors, working with some of Egypt's largest organizations. He is also the Founder and CEO of RAFI AI Labs (formerly Rafi Technology Solutions), where he builds AI-powered solutions and automations for businesses. With more than 8 years in the software and training industry, Youssef has been active in the field since 2016. Youssef combines commercial leadership with hands-on technical work designing Enterprise-Level AI Solutions.
Rama El Safty is an Egyptian-French computer scientist and transformational leader with a 25-year track record of building organizations from scratch and accelerating growth across Europe, the Middle East, and Africa. She specializes in disrupting traditional sectors, combining an entrepreneurial "can-do" mindset with the institutional weight required to navigate complex markets and regulatory landscapes. As Country Director for Andela in Egypt, she built and led the country hub from its inception, scaling it into a regional powerhouse for global tech talent. As General Manager and Board Member at Atos Egypt, she spearheaded a strategic turnaround and regional expansion across cloud and AI. Her career also includes senior leadership roles at IBM, Lenovo, and Dell, driving multi-million dollar integrations and operational excellence. Rama operates at the highest levels of private and public sector strategy — collaborating with the Central Bank of Egypt on national FinTech talent initiatives, and appointed in 2025 as Conseiller du Commerce Extérieur de la France for Égypte, fostering bilateral innovation between France and Egypt. A recipient of the Global Women Power Leaders Award 2025, Rama holds an Executive MBA from HEC Paris, a BSc in Computer Science from the American University in Cairo, and a certification in FinTech & Regulatory Innovation from the University of Cambridge. Her mission is building sustainable, human-centered organizations that position the MEA region as a global innovation powerhouse.
Dalia Said is passionate about creating memorable learning experiences for diverse communities and exploring the potential of effective networking. She pursued this passion further by obtaining a Master's in Education from Harvard, focusing on group learning and adult development. Since 2005, Dalia has gained experience in curriculum development and event design through her work with organizations such as AIESEC, Namaa for Sustainable Development, ElMashrou3, and currently with JRNY (formerly ElRehla) (www.jrny.me), where she leading as CEO. JRNY works to build collaborative communities by hosting networking events and experiences outside of urban areas that bring together industry leaders, corporate teams, and founders for connective, reflective, and habit-changing experiences. JRNY is an impact-driven organization dedicated to accelerating community and network building across various industries & ecosystems. Since 2013, JRNY has delivered over 190 retreats to over 80 stakeholders.
An entrepreneur with 16 years of on ground experience across different sectors. Edged in commercial agreements, go to market strategies, and digitization. Built Suplyd from the ground to becoming one of the main components in the restaurants supply chain in Egypt.
Building a Unicorn with a small team + AI agents 3x CTO for Dutch startups and an Antler Alumni. Work experience between Egypt, India, KSA, USA and the last 9 years in the Netherlands. First Egyptian Joined Antler. participated for 2 years in Leading Bugaboo tech migration across 40+ countries to scale it up after acquisition by Bain Capital(180 $ Billion VC) to the next acquisition by Mubadala(302B $ VC).
Father of five, entrepreneur in the heart, scientist in the lab & BBQ master in every out trip. Dr. Omar Sakr is the founder and CEO of Nawah-Scientific, Africa’s biggest online destination to outsource scientific experiments in the fields of natural and biomedical sciences. He is a pharmacist by education and holds a PhD in pharmaceutical technology from the University of Geneva, and an MBA from HULT business school in London. His career extends over 18 years of experience in the pharmaceutical field, both in academia and industry. His workplaces include Egypt, Switzerland and Germany. Omar’s research activities are focused on nanotech applications for controlled delivery of small molecules and biological drugs. He authored and co-authored several peer-reviewed articles and book chapters that are published in top journals in the field. Dr. Sakr is also an adjunct Lecturer of entrepreneurship at Zewail City of Science and Technology. To his name, Omar holds several scientific and business awards among which is the prestigious Jack Ma award, Africa Business Heroes (2019).
Architect | Founder of Coconut Premium Interiors | Ministry of Culture Ambassador
Coconut Premium Interiors
Egypt
Mostafa Salem is an award-winning architect, Ministry of Culture Ambassador, and founder of Coconut, a Dubai-based studio specializing in architecture and interior design. He has received 14 national and international awards across architecture, urban design, interiors, lighting, and storytelling - including a full MSc scholarship from the University of Greenwich. He curated Egypt’s National Pavilion at the 15th Venice Biennale of Architecture and secured 2nd place representing Egypt in the 2025 edition. He is the initiator of the Cairo Makeover Initiative, which led to government-backed restoration projects across Egypt’s historic districts. He was honored with the 2025 Egypt State Encouragement Award, the Al Rawi Storyteller Award, 1st place at the SYNC Awards, and most recently, the Creativity Award in Digital Media on Architecture from the Arab Council for the General Union of Arab Archaeologists. He regularly speaks on global and regional platforms, including three TEDx Talks, GITEX, RiseUp Summit, PropTech, and Cityscape. He also teaches creativity and design courses part-time at universities, inspiring the next generation to reimagine Egypt’s future through architecture and innovation.
Head of Product at Robusta Studio, where I lead product strategy and delivery across digital transformation projects and help build the capabilities of the product managers on my team. My work sits at the intersection of three things: shaping product direction that connects business goals to real user needs, running delivery in a way that actually ships, and growing people. I care as much about the systems and fundamentals behind a product — architecture, scalability, UX principles — as I do about the roadmap, because that's what separates a product that works from one that just launches.
Ehsan Sayed is an AI Sales Enablement Expert, Business Development Guru, and Founder of Sales Techies, an Arabic-first learning platform dedicated to helping revenue professionals and organizations leverage Artificial Intelligence to accelerate growth and improve sales performance. Through highly practical, hands-on empowerment programs, Ehsan enables sales teams, business developers, and commercial leaders to adopt AI-driven strategies, modern revenue systems, and automation workflows that deliver measurable business impact and sustainable revenue growth. With over 9 years of experience across Business Development, Sales Operations, Product Management, and Revenue Growth, Ehsan has worked with startups, scale-ups, and enterprise organizations across Egypt and the GCC. Throughout her career, she has led commercial growth initiatives, built sales systems, designed go-to-market strategies, and implemented technology-driven sales processes that improve efficiency and performance. As the founder of Sales Techies, Ehsan has trained and mentored hundreds of sales and business development professionals through corporate programs, bootcamps, workshops, and executive training sessions. Her expertise spans AI-powered lead generation, CRM transformation, sales automation, market intelligence, workflow design, and revenue operations. Ehsan is a frequent speaker, trainer, and workshop facilitator who has delivered AI, sales, and business development programs for leading organizations, universities, and innovation ecosystems, including Edventures, Techne Summit, Information Technology Institute (ITI), and Entreprenelle. She specializes in helping sales teams transition from traditional selling approaches to modern AI-powered revenue systems that enhance productivity, optimize pipeline performance, improve forecasting accuracy, and accelerate sustainable business growth. Through her training and consulting work, Ehsan enables organizations to transform technology into measurable revenue outcomes.
Gillan is the Chief Commercial Officer of Paymob, the leading payments infrastructure company powering digital transactions for merchants across the Middle East & North Africa. With deep experience in SME acquisition marketing and commercial strategy, Gillan has been shaping Paymob's commercial growth for over eight years. She leads strategic partnerships and commercial performance, building the structures that power merchant growth and scaling the company's network from hundreds to hundreds of thousands of merchants. Before Paymob, she held marketing and project management roles at Vodafone, TedxCairo, and more.
Mohamed Shaheen is a technology entrepreneur and AI transformation leader with more than 20 years of experience across artificial intelligence, SaaS, fintech, e-commerce, telecommunications, and customer engagement technologies. He is the Founder and CEO of Appgain.io, where he has led the development of marketing automation and customer engagement solutions serving more than 1,200 businesses across Egypt, Saudi Arabia, and the UAE. He is also the creator of ConnectGain, an AI-powered platform that helps companies automate sales, marketing, customer service, and omnichannel communications using AI agents, conversational commerce, CRM automation, and voice intelligence. Previously, Mohamed worked with Gemalto, now part of Thales, and founded iKhair, a UAE fintech platform that facilitated more than AED 42 million in charitable donations. His work focuses on turning AI from isolated features into practical, AI-first business models that improve customer experience, operational efficiency, and revenue growth. Mohamed was selected for the Obama Foundation’s African Leaders program and regularly shares his experience in AI adoption, digital transformation, entrepreneurship, and building scalable technology businesses across the MENA region.
As the Technical Program Manager at DMZ Cairo, a university-based incubator, I design and lead entrepreneurship and innovation programs that help startups transform ideas into viable ventures. My work combines design, education, coaching, and venture development to create impactful learning experiences and support entrepreneurial growth. With over 12 years of experience in Product Design education, I have always been passionate about bridging the gap between academia and practice. This led me to pursue a Master's degree in Service Design in Berlin. I subsequently worked in learning and development and entrepreneurship support, designing programs that help founders validate ideas and build sustainable businesses. I am also an ICF-certified coach and Design Thinking facilitator, having delivered more than 4,000 hours of workshops and training programs across Egypt and the Gulf region.
A serial entrepreneur, growth hacker, product manager, and software engineer, I am passionate about working with people from different backgrounds to build and scale products and solutions that can change people’s lives. At Signit, I am building and scaling a cutting-edge SaaS platform, infused with AI-powered capabilities to redefine how organizations manage agreements, compliance, and workflows. My role bridges strategic product vision with deep technical execution - leading cross-functional teams to deliver secure, scalable SaaS and AI solutions that compete at a global level. Over more than 15 years, I have built and grown pioneering products across the MENA region and beyond - from co-founding and scaling ExpandCart to over 25,000 merchants and $1 billion in GMV, to driving rapid feature development and market expansion as Chief Product Officer at MakanE. My track record blends entrepreneurship, product management, and software engineering, underpinned by expertise in SaaS, ecommerce, AI, and growth hacking. Known for turning complex ideas into transformative, user-centric solutions, I thrive on building teams and cultures that deliver innovation at scale - from bootstrapped startups to enterprise-grade platforms. Specialties & Skills: product management, UX/UI, market expansion, SaaS, growth hacking, eCommerce, eSignature, CLM, AI, marketing, software sales, machine learning, virtual reality, IoT, big data, software engineering, mobile development, web development, software project management, agile project management, cloud computing, entrepreneurship, technical consultancy, software redesign, software maintenance
With over 10 years of experience as a growth and digital marketing professional, I’ve been part of numerous growth models built in companies of different scales located in KSA, Bahrain, Egypt, and UAE. Inspired by a journey across a wide range of industries including e-commerce, real estate, telecommunication, and education, I’ve cofounded Taager to establish from scratch a growth machine for a whole new business model fueled by new initiatives, experimentations, and scaling decisions based on calculated risks, and data outcomes.
TikTok Speaker MEA , Favikon partner in KSA & Egypt, CEO Oligence AI, Founder IMFND academy, Instructor @Udemy, 18 years of Experience in Technical Marketing and Growth Hacking.
Amira Swilam is an investor and ecosystem builder with a strong focus on supporting early-stage, impact-driven startups across the MENA region and Africa. As Back Office Partner at Den VC, a leading venture capital firm investing in tech-enabled ventures across Pan-Arab and African markets, she plays a key role in shaping investment decisions and supporting founders beyond capital through hands-on guidance and strategic direction. With experience spanning over hundreds of startups, Amira has worked extensively across acceleration and incubation programs funded by world-class international organizations such as the United Nations and Oxfam. She is deeply committed to empowering entrepreneurs tackling real-world challenges across social, economic, and environmental sectors, and brings a strong lens on defensibility, scalability, and impact. Prior to Den VC, Amira co-founded ventures in freelancing and career development, supporting over 50,000 freelancers and entrepreneurs through access to offshoring opportunities and capacity-building programs. She has also worked with leading ecosystem players across MENA, including Rally Accelerate, DMZ, Flat6Labs, TIEC, Reach MENA, etc. In parallel, Amira serves as a Teaching Assistant at the American University in Cairo, where she teaches entrepreneurship and innovation, supporting the development of the next generation of founders. Amira holds a bachelor’s degree in English Interpretation and Literature, an MBA in Marketing Management from the University of Pennsylvania, and a Venture Capital Diploma from the American University in Cairo. Her work is driven by a mission to enable high-potential startups to grow into impactful, scalable businesses through investment, mentorship, and ecosystem support.
mahmoud Taema is a senior retail and e-commerce executive with more than 25 years of experience leading digital transformation, omnichannel growth, and commercial strategy across the retail and consumer goods sectors in the Middle East. He currently serves as E-Commerce Director at Spinneys Egypt, where he leads the company's digital commerce strategy, online growth, customer experience, marketplace partnerships, and last-mile innovation initiatives. Under his leadership, Spinneys continues to accelerate its digital transformation journey, expanding online operations, enhancing customer engagement, and scaling new fulfillment and instant delivery models. Prior to joining Spinneys, Mahmoud held leadership positions across several leading regional and international organizations, including L’azurde Group, Electrolux, and Zanussi, where he successfully built and scaled e-commerce businesses across multiple markets including Egypt, Saudi Arabia, and the UAE. Throughout his career, Mahmoud has been passionate about leveraging technology, data, and customer-centric innovation to drive sustainable growth and competitive advantage. His expertise spans e-commerce strategy, omnichannel retail, digital marketing, customer acquisition and retention, loyalty programs, operational excellence, last-mile delivery, and business transformation. Mahmoud is a frequent speaker on digital commerce, retail innovation, customer experience, and the future of e-commerce in the region. He is particularly interested in how AI, personalization, data-driven decision making, and evolving consumer behavior are reshaping the future of retail.
Rasha is currently the Director of Entrepreneurship at People of now: home to Egyp'st Entrepreneur Awards. Prior to that she was the Strategic partnerships lead at Simon and Kucher. Her focus is advising scaleups in smart revenue growth management. Previously Rasha headed Business Support and Entrepreneurship at the Technology Innovation and entrepreneurship Center (TIEC), ITIDA. Rasha has built extensive networks and assets in the global entrepreneurial marketplace. An entrepreneur herself is currently on board her company, AGTA packaging. Prior to her position in government, Rasha worked in the construction management as the regional manager of HartMannEgypt. Rasha joined TIEC at its inception, heading the Entrepreneurship department and developing policies for tech-startups such as the Accelerator program, and the Venture Studio. Rasha was part of the team that compiled the ICT2020 strategy for Egypt, and the team that launched the first innovation portal for Egypt in Arabic, egyptinnovate.com. Rasha runs uniquely designed policy hacking workshops where innovative policy solutions to entrepreneurship problems may be developed. Her design has won first place globally in 2017 at the Global Entrepreneurship Network. Rasha participates in local and international conferences as a speaker and trainer at various leading universities on entrepreneurship, developing entrepreneurial environments, innovation policy, and role of government. She works closely with international entities like the EIB, ALECSA, ANIMA, ESCWA, the UNDP and the CMI on entrepreneurship and innovation projects for the MENA and the EuroMED region. Rasha has worked with and consulted with various European commission projects as part of FP7 and H2020. Her consultancy work includes developing the MENA innovation index, developing KPIs for Technology Parks and developing innovation diagnostic tools for SMEs in these regions and entrepreneurship policy design Rasha loves to help other entrepreneurs, women and youth reach for the stars, regularly mentoring them. Rasha holds a Masters in Civil Engineering from Alexandria University, a Masters in Management of Technology from Nile University and a DBA in youth entrepreneurship in developing countries from the University of Switzerland.
With over 16 years of industry experience, Raghda is a diligent and results-oriented marketing strategist and communication leader who is passionate about creating compelling content and innovative campaigns to reach brand’s target audiences. Usama possesses proven analytical, communication, and leadership skills that enable her to increase brand visibility and strengthen customer loyalty across various channels and platforms. Currently, at Deloitte Innovation Hub, her mission as Head of Brand Communications & Marketing is to elevate its corporate narrative and foster connections that resonate with our audience. Leveraging expertise in marketing communications and strategic campaign leadership, she focuses on crafting impactful content that strengthens brand affinity and drives engagement.
Karim Wally is an Egyptian interior designer started his career after graduation from 'faculty of fine arts class 2007' to gain different experiences in design and execution since that time until he started his own business "The Studio" in 2014 to put his own fingerprint and his own identity using his past experience. Karim was working in parallel in different channels of design beside the main stream of business, such as Fashion trials, jewelry trials and furniture trials. Moreover building his passion in giving design related lectures and sessions in different entities and channels such as ITI, Studio34, DeForum, Higher institute of applied arts , GUC and TechniSummit.
Medhat Yassin is a distinguished strategic business transformation consultant, serial entrepreneur, and business mentor with over 30 years of experience across diverse commercial domains, including marketing, brand development, business development, and sales. He has advised and collaborated with more than 450 local and international brands, delivering measurable growth, strategic expansion, and successful market positioning.
Ahmed is the Managing Director of iExperts, a leading cybersecurity consultancy and training firm operating across the UK, EU, and Middle East. With over 24 years of experience in the IT industry, he brings deep expertise in cybersecurity, risk management, incident response, PCI DSS implementation, SOC 2 audits, penetration testing, security assessments, policy development, auditing, secure code review, and digital transformation.
He holds a Master’s degree in Information Security, MBA, DBA and numerous globally recognized certifications, including CISSP, CISM, CISA, CCSP, ISO 27001, ISO 27701, ISO 22301, ISO 31000, ISO 20000, ISO 9001, PCI DSS, CEH, ECIH, ECSA, CHFI, and CCSK.
Widely recognized as one of the leading information security experts worldwide, Ahmed is dedicated to spreading knowledge, advancing cybersecurity practices, and supporting the global infosec community.
Radwa Younes is the Manager of Entrepreneurship Activities at the Universities of Canada in Egypt, where she leads programs that spark innovation, incubation, and acceleration for student and early-stage entrepreneurs. With 14+ years of experience in investment, project development, and business consulting, she has supported over 150 startups and launched multiple incubation and acceleration initiatives. A Chevening Scholar with a master’s in International Business and Development from the UK, Radwa is passionate about continuous learning, creative problem-solving, and building sustainable ecosystems that connect Egypt’s entrepreneurs to regional and global opportunities.
Margaret brings 30 years of global experience as an institutional and angel investor, technology entrepreneur, M&A strategist, MasterCard International executive, public policy manager, and innovation ecosystem builder.
Her portfolio career includes:
• Chairman of Launch Africa, an institutional Venture Capital fund that has invested in 180 companies across 25 African markets and 3 GCC markets in 15 tech verticals. Pioneer of secondary exits on the continent. 7% DPI in Year 6 on Vintage 2020 Seed Fund 1. She led Egypt-Sub-Sahara bridge building in early 2020s.
• Non-Executive Director and RemCom Chair of a FTSE 250 investment trust (LON: CHRY) that backs UK/EU fintechs such as Starling, Klarna, SMART and Wise on their private-IPO transition. Visa acquired Featurespace a developer of real-time AI payments from Chrysalis last year.
• Investment Committee of a pan-African gender lens fund, Five35 Ventures. Mastercard Foundation is anchor investor.
• London Business School Private Equity MasterClass guest lecturer
• Director of Autonomi Capital, an advisory firm the provides high quality independent advice to the energy, infrastructure, and resources sectors in Africa.
Margaret moved to the UAE to help GCC and Africa fintechs architect their global expansion, accelerate M&A; and support government’s visionary plans for digital assets.
Between 2003-2020, Margaret lived in Johannesburg and worked across the Big 4 African tech markets, advising listed financial institutions on digital transformation strategies, the establishment of Corporate Venture Capital vehicles, and connected them to fintech startups to support product and process innovation. She also served as a mentor to Endeavor Africa finechs such as Entesekt and agritech, Aerobotics, on their Africa, APAC, the UK, and US growth strategies. She also freelanced for The FT—the world’s global business newspaper.
Margaret’s tech operating experience as a New York-based, Silicon Valley VC-funded entrepreneur who grew a B2B tech company globally before a successful trade sale, and as founding member of the MasterCard Asia Pacific team in Singapore and Global New Technology team in New York informs her investor and advisor roles today. She spends considerable time every year in Cairo, Cape Town, London, Berlin, Zurich, and New York engaging with stakeholders and shareholders. She’s an active member of the Private Equity Women Investor Network.
A sought-after speaker, panel moderator, and workshop leader, Margaret’s recent thought leadership activities have included:
• Money 20/20 Middle East, Riyadh, Saudi Arabia
• GITEX in Dubai, United Arab Emirates
• Milken Middle East & Africa Summit, Abu Dhabi, UAE
• Counder, Cape Town, South Africa
• AFSIC, London, UK
• Super Return Africa in Cape Town, South Africa
• Super Return Emerging Markets in Amsterdam, Netherlands
• African Venture Capital Association in Cairo, Egypt
• HTG Investor Spotlight in Berlin, Germany
• London Business School Private Equity MasterClass in the United Kingdom
Margaret earned her BA from Rutgers University and studied International Relations at Princeton University before moving to Seoul, Korea to work for the Korean Ministry of Finance. She is married and has two GenZ children currently living in the United Kingdom.
Mostafa Younis is a Shopify Business Manager at Robusta Studio, where he leads Shopify launches for fashion, lifestyle, and retail brands, including PUMA Group Egypt's Shopify launch. With 8+ years working on Shopify e-commerce projects, his account became the first Shopify Select Partner in Egypt, a tier reached by only a small number of Shopify Partners globally. His focus is helping brands find and fix the revenue leaks quietly capping their growth, from conversion optimization to AOV levers.
A CX-focused growth marketing strategist and fractional CMO with over 20 years of experience in building and scaling brands across the Middle East, Europe, and the United States. I specialize in helping startups and SMEs unlock sustainable growth through brand strategy, marketing frameworks, and customer experience alignment.Throughout my career, I held key leadership roles in both global corporations and boutique consultancies. I served as Marketing Director at Inchora UK, where I led brand and customer acquisition strategies for a leading insurance group. At Vodafone Egypt, she drove national marketing campaigns and digital transformation projects that significantly improved customer acquisition and retention. In the United States, I worked with Affinity Consultants, advising European SMEs on entering and growing in the US market through tailored marketing strategies and brand positioning.
As the founder of eBound Consultants, I also help mission-driven startups and SMEs create brand-led growth strategies that align their marketing, CX, and business models for long-term impact.
I am an active startup mentor and trainer, collaborating with accelerators and ecosystem enablers conducting workshops and one-on-one sessions cover go-to-market strategy, brand building, customer journey mapping, and investment readiness — all delivered in a hands-on, actionable format.
Certifications: Stanford University (Startup Launch & Innovation), Columbia Business School (Customer Experience Strategy), UCLA (Brand Management), and is a CIM Certified Marketing Professional. With a background in engineering and a passion for purpose-driven business, I blend strategic clarity with creative problem-solving and execution support.
Nemat is the AI&Data practice lead at Deloitte Innovation Hub in Cairo, with a focus on building scalable AI solutions. With over 20 years of experience spanning Data, Cloud, Operations, Architecture, and Integration, she is passionate about leveraging data to drive sustainable organizational transformation. Nemat has played a key role in building and scaling Deloitte Innovation Hub’s AI&Data practice, establishing capabilities and expanding service offerings to meet evolving client needs. She combines strong leadership in managing diverse, multi-geography teams with a keen interest in AI governance and strategy to ensure ethical and effective AI adoption.
Industrial Engineer, turned founder, turned enabler, Ezzeddin remains a builder at heart. He’s driven by a passion for turning ideas into action, combining strategic thinking with executional and operational excellence. Efficiency matters to him, but effectiveness always comes first. With experience spanning management consulting, oilfield services, FMCGs, and construction, he’s developed a cross-industry perspective that fuels his entrepreneurial mindset. Today, Ezzeddin’s focus is on empowering founders and teams to move faster, think smarter, and build ventures that that solve real-world problems. He’s a loving husband and father of two teens who, as of late, have been challenging his stoic aspirations.
Adel Heikal is a growth and marketing professional with over 9 years of experience in driving digital growth across diverse sectors including FMCG, Fintech, Technology, and Pharmaceuticals. Currently, he holds the position of Performance & Measurment Marketing Manager for Unilever North Africa, Levent, and Iraq, where he oversees the digital media campaigns for the company's brands, including E-commerce and brand campaigns. Prior to this role, he worked for Sympl building the company's digital marketing department and capabilities.
My name is Mohamed Hesham , CEO Founder of Galaxy Gaming Club , Cosmic Esports , 3BL Esports , working for Gamecentric.io as operation manager , been working for gamershub.me for 2 years as consultant for Esports.
Abdelrahman ElNaka is the Head of Product Management at Robusta Technology Group (RTG), where he leads product strategy and product marketing across a portfolio of digital products serving the MENA region. With a background spanning ecommerce, fintech, and q-commerce, he specializes in taking products from concept to traction—aligning market insights, user value, and go-to-market execution to reach product–market fit.
At RTG/Robusta Studio, Abdelrahman has progressed from Product Manager to heading the function, building cross-functional teams, launching growth-focused product initiatives, and shaping product marketing motions that clarify ICPs, sharpen positioning, and accelerate adoption.
Known for a customer-centric and data-informed approach, Abdelrahman blends UX, analytics, and commercialization. His work emphasizes measurable outcomes—improving conversion, shortening time-to-value, and building durable retention loops. He’s also an active team builder and mentor, hiring and developing product and product marketing talent to scale impact across RTG’s products and client programs.
Abdelrahman holds a Bachelor’s degree in Computer Software Engineering from the German University in Cairo and has pursued business and career management studies at AUC’s School of Continuing Education—bringing together technical foundations with market-facing product leadership.
Nehal Helmy is the Co-Founder and Chief Strategy Officer of Flend, Egypt's first licensed digital NBFI dedicated to SME finance. An economist by training, she brings over a decade of experience spanning entrepreneurship, financial sector development, public policy, and international finance.
Before co-founding Flend, Nehal served as Economic Advisor to Egypt's Minister of Investment and International Cooperation, where she led Egypt's engagement with leading international financial institutions, including the World Bank Group, the African Development Bank, EBRD, OECD, and AIIB. She played a central role in negotiating a US$4.5 billion budget support package, shaping investment and financial sector reforms, and advancing Egypt's sustainable development agenda.
Earlier in her career at the World Bank Group, Nehal led financial sector development initiatives across the Middle East, focusing on expanding access to finance for MSMEs and affordable housing finance in Egypt, Jordan, and Yemen.
Recognized as one of the region's leading female innovators, Nehal was selected for UNDP's Women Innovators Program and IFC's SheWins Arabia, which recognize high-potential technology entrepreneurs driving sustainable impact across the Arab world.
She holds an MSc in Economics from the University of Barcelona and is passionate about building technology-driven financial solutions that unlock growth for underserved businesses.
Director of Commercial IT and Digital Innovation - Egypt
AstraZeneca
Egypt
Laila Helmy is the Egypt Director of Digital & IT Innovation at AstraZeneca. In her role, Laila orchestrates the Digital innovation agenda in Egypt, driving Digital Health innovations, business solutions and technologies and integrating it with the country’s strategy by fostering growth through innovation and partnering with all functions and therapy areas to drive impact. The Digital innovation function is instrumental in supporting patients, society, and the planet by deploying innovative solutions and fostering meaningful engagements with patients and healthcare professionals. Laila joined AstraZeneca in 2015 as an IT business partner and took on different Digital roles before heading the function in 2021 and becoming a member of the Egypt senior leadership team. With a focus on business analysis and driving digital transformation using Cloud technology, Laila has over 15 years of experience in business transformation through innovation fostering a culture that appreciates the transformative power of digital advancements in healthcare, academia and beyond.. Laila holds a Bachelor’s degree in Computers and Information Technology at Cairo University, year 2010 and holds multiple certifications including Digital marketing from Google and Udacity and certified OKR Coach
Dr. Maged Ghoneima is an angel investor, professor, and ecosystem builder. Through M Empire Angels, he has invested in more than 200 startups across over 30 countries.
He is the Founder and General Partner of M Empire Angels, and Chairman of Startup Egypt, a community he founded to help entrepreneurs grow through access to networks, mentorship, programs, partnerships, and real ecosystem support.
A scholar with a PhD from NorthwesternUniversity and industry experience at Intel and NVIDIA, Maged is also a Professor of Mechatronics at Ain Shams University. There, he founded the ASU Innovation Hub, creating a university-based platform to support students, researchers, and entrepreneurs in turning ideas, research, and technologies into real ventures and innovation-driven impact
Dr. Amany Eissa is VP of Artificial Intelligence at Keheilan Asset Management, where she leads AI strategy and conducts due diligence across the fund's deep-tech and capital-markets investments. She is also Co-Founder and Head of Business Development at the Egypt University of Informatics (EUI) in the New Administrative Capital, and an Assistant Professor in the Faculty of Computing and Information Sciences. At EUI she founded the university's Centre of Entrepreneurship & Innovation and its Careers & Employability Center. She mentors founders and early-career talent across both. She holds several advisory positions and contributed to Egypt's National AI Strategy workgroup, bridging applied machine learning, venture investment, and higher education. She holds a PhD in Data Science and a Private Equity & Venture Capital Diploma from AUC, and works fluidly across the MENA region and Europe.